Imitz has turned up the styles this season and added a lot of inspiring, surprising and trendy styles to its collections. The focus continues to be on the modern and style conscious woman, who finds inspiration in international trends and culture. It is a playful universe with many different combinations and styles where the combination between the raw and the feminine is often what adds a cool twist to the wardrobe.
Feminine floral prints meet the sporty and cool look. The combination of floral prints and stripes is elegant with a cool twist. Lovely styles like the oral print top with peepholes for the shoulders are elegant and go well with a pair of jeans.
A pair of floral print trousers makes putting together a complete oral print look another possibility. The colours are kept in the darker shades of khaki, brown and moss green with a feminine touch of dark red and pastel blue.
The collection, which will be available in stores from August, combine the feminine with the raw. An edgy look with dark colours, frayed edges and seams combined with fake fur, lace and knitwear are such meetings of contrasts which add a trendy look to the whole. Key items of this collection are a dark green fake fur jacket with sporty rib details, “Melange” wool- len knitwear with pockets of fake fur and a heavy knit in ”Milano rib”. Inspiration was found in the streetscape, where you find anything from the elegant to the sporty look.